“Our enterprise is more than a collection of great brands that are owned under one roof. Time Warner’s businesses strive to gain competitive advantage from opportunities for constructive collaboration.” (www.timewarner.com )
Time Warner is a company that has many divisions and many employees, approximately 86,000 worldwide. (timewarner.com fact sheet) These employees have the characteristics of creativity, talent, and a commitment to excellence. These are Filmed Entertainment, Interactive Services, Cable Systems, and Television Networks and Publishing. The ones that most people are familiar with are in the entertainment sector. Personally, I find that the parts I use the most deal with websites and other online information. In addition, HBO is a huge part for me because of the TV show, True Blood.
“Whether measured by quality, popularity or financial results, our divisions are at the top of their categories. AOL, Time Inc., Time Warner Cable, Home Box Office, Turner Broadcasting System, and Warner Bros. Entertainment maintain unrivaled reputations for creativity and excellence as they keep people informed, entertained and connected.” (www.timewarner.com )
Informed, Entertained, and Connected: What a perfect way to describe Time Warner and all that it does. This is the “now” of industry, especially in the Public Relations industry. Keeping people informed constantly and quickly, keeping their attention as they have millions of pieces of information thrown at them, and keeping them connected to each other, to their companies, to their interests, etc.
Time Warner takes innovation to a new level with all of the divisions of the company being active publicly with technology, products, and services that they provide. Here are examples of the websites they use to reach a great number of target markets: