Public Relations Model-Time Warner

December 2, 2008

I believe that Time Warner uses the Two Way Symmetric Model of Public Relations. Of the PR Models by Grunig and Hunt, this model is appropriately applied to Time Warner. This model gets feedback with view to changing practices, and it is a dialogue instead of a monologue.

Time Warner uses its websites and print to ask for questions and comments from their audiences. In each of the different divisions and businesses, they ask for feedback in order to better serve those who support Time Warner


Time Warner- Reaching YOU!

December 2, 2008

The target market of Time Warner is everyone, even you! They have so many divisions of the company in the online and entertainment industry that they have things to offer everyone. From People magazine to to Tom and Jerry Tales video games, there are aspects of information, entertainment, and connection for all types and ages of people. Just take a trip to their website, to find what interests you.

Achieve Your Goals: Careers within Time Warner

December 2, 2008

With 86,000 employees, there has to be a spot for me, right? When looking for jobs on the Time Warner website, there are different categories. You can search by Industry, Interest, Division, and/or Location. They actually have a PR/Advertising section in the Interest option, and this is what I searched. I found 22 listings for Advertising/Public Relations, ranging in different locations and interests. Interests include PR, Marketing, Promotions, Advertising, Publicity, Sales, and Graphic Design. Locations include New York, NY, Atlanta, GA, Austin, TX, Burbank, CA, and London, UK.


To find jobs on click on careers and follow the directions based on your interests. Check out the “Submit your Resume” feature too- You never know, your next job could be waiting!

Time Warner makes it easy to find jobs tailored to you. They also have wonderful employee benefits and opportunities, for example: Child Care opportunities, Health and Wellness opportunities, and their Employee First Philosophy. Time Warner makes it clear that they value their employees and the work and personal lives of those employees. Within the “Working with Us” feature, you can read stories of current employees and their positive experiences working in the different divisions of Time Warner.


Here is an example of a job listing on the Careers section of the web site:


Job Title

Corporate Communications & New Media Coordinator


Turner Broadcasting


Cable/Broadcast Television Networks
Online Content/Services


United States – Georgia – Atlanta

Requisition #



Full Time

Posting Job Description

Qualifications: Qualifications:

A four-year college degree in Journalism, English, Web Development or the equivalent. Minimum two – four years in online environment. Skilled in the use of Adobe Photoshop and/or Illustrator. Deep knowledge of the Web and HTML. Excellent written and verbal communication skills. Demonstrated experiences as part of a high-functioning team.
Knowledge of Flash, SharePoint, multimedia editing. Knowledge of AP Style editing and client service experience a plus.
Duties: Essential Job Functions:
The corporate communications and new media coordinator will help update and maintain corporate online properties. This will entail working with company groups, departments and networks to solicit stories, gather assets, edit communications, format messages for online distribution, schedule promotions and design/edit artwork for online and print as necessary. Additionally the position involves compiling, editing, formatting and distributing daily news digests for online and email distribution, along with a variety of administrative tasks.
Job Requirements:
This position requires a can-do, client-focused mentality; creativity and a broad curiosity; Web savvy and solid graphic design skills; the ability to be flexible, to multi-task and meet tight deadlines; and a facility for working both independently and in a team setting. This person should be proactive in keeping abreast of industry developments and company news; and should not only operate comfortably in the current Web environment, but be forward-thinking and focused on where the field is going.
Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers.


Extra, Extra: Time Warner Newsroom

December 2, 2008

The Newsroom feature of the Time Warner website is an incredible tool. Features of the Newsroom found on the website are listed below. Every Press Release is on the website and is available for viewing and printing. There are also media contacts from different areas of the company, which is helpful when looking for information about the different aspects of Time Warner. A feature that was particularly helpful to me was the logo files. This allowed me to have official logos for my presentation on Time Warner. Another great feature is the RSS feed possibility; this lets you receive the newest press releases as they are sent out.

Press Releases

-start date, end date, company, key words



-investor relations

-corporate governance


-about us


Contacts and Resources


-Time Inc


-Time Warner Cable

-Home Box Office

-Turner Broadcasting System

-Warner Bros. Entertainment


Media and Identity Materials

-Electronic Press Kit

-Company B-Roll Package

-Coporate Identity Guidelines (English and Chinese)

-Professional Video Materials

-Logo Files

-Usage Files


RSS feed

Subscribe to the RSS feed of Time Warner Press Releases 

And The Award Goes To: Time Warner

December 2, 2008

A Selection of Awards and Honors

Time Warner is using its many awards to present a positive light on their company and its accomplishments. These awards are listed on the Fact Sheet page of the website so that the publics reached online will understand the success of Time Warner as a whole. The list of awards are from 2007-2008; Time Warner has won a far more extensive list of awards in the last ten years.

59th Emmy® Awards, September 2008: Time Warner companies won 35 Primetime and Creative Arts Emmy Awards, including twenty six for HBO, five for Warner Bros. Television and four for Turner Broadcasting. Additionally, with 13 Emmy wins, John Adams broke the record for most Emmys won by any program in a single year.

35th Annual Creative Daytime Emmys, June 2008: Warner Bros. Television won seven awards, including four for the The Ellen DeGeneres Show.

The Foundation of American Women in Radio and Television Gracie Allen Awards®, May 2008: Time Warner Inc. companies received ten awards.

29th Annual Sports Emmy Awards, April 2008: Time Warner won twelve awards, including eight for HBO and four for Turner Broadcasting.

67th Annual Peabody Awards, April 2008: HBO won two awards and Turner Broadcasting’s CNN won one.

2008 AdweekMedia Hot List, March 2008: Time Inc.’s was named AdweekMedia’s Web Site of the Year. Real Simple ranked second on Adweek‘s “Top Ten” list, while All You was number six on its “Top Ten Under Fifty” (magazines with annual revenue under $50 million) list.

GLAAD Media Awards, March 2008: Time Warner companies received three awards; two for CNN and one for People en Español.

National Headliner Awards, March 2008: Time Inc. and Turner Broadcasting won a combined total of seventeen awards.

Second Annual MPA Digital Awards, March 2008: Time Inc. won a total of eight awards, include Website of the Year honors in their respective categories for, and

80th Annual Academy Awards, February 2008: Time Warner companies received a total of six Oscars®, including two each for Picturehouse and HBO and one each for Warner Bros. and New Line Cinema.

AWRT Gracie Allen Awards, February 2008: Time Warner companies received ten awards, including seven for Turner Broadcasting, two for HBO and one for Warner Bros.

39th NAACP Image Awards, February 2008: HBO and TBS each received three awards, while Warner Bros. Entertainment received one.

14th Annual Screen Actors Guild Awards, January 2008: HBO won five awards, including three for The Sopranos, one for As You Like It and one for Life Support.

65th Golden Globe® Awards, January 2008: Time Warner companies won 9 awards. HBO received six, Warner Bros. won two, and Picturehouse received one.

People’s Choice Awards, January 2008: Warner Bros. Television received four awards, including Favorite TV Comedy (Two and a Half Men), Favorite New TV Drama (Moonlight), Favorite Talk Show Host (Ellen DeGeneres) and Favorite Movie Drama (Harry Potter and the Order of the Phoenix). New Line won Favorite Song From a Soundtrack (“You Can’t Stop the Beat” from Hairspray).

Producers Guild of America Awards, January 2008: HBO received two awards, one for Producer of the Year in Long-Form Television (Bury My Heart at Wounded Knee) and one for Producer of the Year in Episodic Television – Drama (The Sopranos). Warner Bros. President and COO Alan Horn was honored with the guild’s Milestone Award.

59th Technology & Engineering Emmy® Awards, January 2008: CNN was honored for developing an unrivaled portable kit that enables journalists to report, edit and produce news packages from nearly anywhere on the globe.

International Broadcasting Conference’s 2007 Innovation Awards, September 2007: CNN won two awards, one for Content Creation and a Judges’ Prize for Top Innovation.

Working Mother’s 2007 100 Best Companies, September 2007: Turner Broadcasting System, Inc. was a 2007 Best Company Winner.

The 33rd Humanitas Prize, June 2007: Awards were given to HBO Films for Longford and to Warner Bros. Television for the The New Adventures of Old Christine.

Diversity Inc.’s Top 50 Companies for Diversity, June 2007: Turner Broadcasting System, Inc. placed twenty-first on the list.


All information found here:

Informing, Entertaining, Connecting: About Time Warner

December 2, 2008

“Our enterprise is more than a collection of great brands that are owned under one roof. Time Warner’s businesses strive to gain competitive advantage from opportunities for constructive collaboration.” ( )


Time Warner is a company that has many divisions and many employees, approximately 86,000 worldwide. ( fact sheet) These employees have the characteristics of creativity, talent, and a commitment to excellence. These are Filmed Entertainment, Interactive Services, Cable Systems, and Television Networks and Publishing. The ones that most people are familiar with are in the entertainment sector. Personally, I find that the parts I use the most deal with websites and other online information. In addition, HBO is a huge part for me because of the TV show, True Blood.


“Whether measured by quality, popularity or financial results, our divisions are at the top of their categories. AOL, Time Inc., Time Warner Cable, Home Box Office, Turner Broadcasting System, and Warner Bros. Entertainment maintain unrivaled reputations for creativity and excellence as they keep people informed, entertained and connected.” ( )


Informed, Entertained, and Connected: What a perfect way to describe Time Warner and all that it does. This is the “now” of industry, especially in the Public Relations industry. Keeping people informed constantly and quickly, keeping their attention as they have millions of pieces of information thrown at them, and keeping them connected to each other, to their companies, to their interests, etc.


Time Warner takes innovation to a new level with all of the divisions of the company being active publicly with technology, products, and services that they provide. Here are examples of the websites they use to reach a great number of target markets:



Time Warner Through the Years

December 2, 2008


1918 – The four Warner Brothers, Jack, Albert, Harry and Samuel, open their first West Coast studio



1921 – Luce and Yale classmate Briton Hadden begin working together as reporters for The Baltimore News

1923 – The four brother’s film distribution and production business is incorporated and called Warner Brothers Pictures Inc.

1923 – Luce and Hadden use the $86,000 they raised to release Time magazine. Hadden becomes editor while Luce serves as business manager

1927 – Warner Brothers film production releases the first “talkie” Al Jolson’s The Jazz Singer

1928 – First Time Man-of-the-Year features Charles Lindbergh

1929 – Hadden dies of a streptococcus infection. Luce takes over as Time editor


1930 – Fortune magazine is launched by Luce as part of Time Inc.

1931 – March of Time radio program first airs

1934 – Luce launches Architectural Forum

1935 – March of Time newsreel first runs its first newsreel

1936 – Life magazine is launched

1937 – Detective Comics (DC) is created

1938 – Ted Turner born in Cincinnati, OH


1940 – Bugs Bunny appears for the first time in a Warner Brothers’ short A Wild Hare


-March of Time became straight news program
1944 – Leon Schlesinger sells his cartoon studio (Looney Tunes) to Warner


1947 – Jack Warner testifies before House Committee on Un-American Activities

1948 – Warner Brothers sells film library to MGM. The Supreme Court’s anti-trust Paramount Decree forces movie studios to divest themselves from owning theaters



1950 – Elektra Records is founded by a college student, Jac Holzman

1952 – House and Home magazine launched. Time makes first investment in television industry by purchasing KOB-TV Albuquerque, NM

1954 – Sports Illustrated is launched

1958 – Warner Bros. Records is founded. Label is later called WEA (Warner/Elektra/Atlantic)



1960 – Brown University expels Ted Turner

1961 – Time-Life Inc. is formed to be Time Inc.’s book division

1963 – Ted Turner’s father Ed commits suicide because of financial difficulties. Ted takes over family’s billboard business

1963 – Animation division at Warner closed. Frank Sinatra sells his Reprise record label to Warner Brothers

1967 – Henry Luce dies in Phoenix, Arizona

1967 – Seven Arts Ltd. buys Warner Brothers for $84 million. Company becomes known as Warner-Seven Arts. Warner Seven-Arts purchases Atlantic Records

1967 – New Line Cinema formed

1967 – Kinney National Company, a funeral parlor conglomerate purchases D.C. Comics and All-American Comics. Kinney also buys Ashley Famous talent agency

1968 – Time-Life Inc. acquires Little, Brown and Company

1969 – Kinney National Company acquires Warner-Seven Arts and in 1972 renames the company Warner Communications Inc.



1970 – Holzman sells his Elektra Records to Warner Communications

1970 – Turner purchases Atlanta UHF television station, WJRJ, renaming it WTCG (Turner Communications Group)]

1972 -Time Inc. buys Home Box Office (HBO) from Charles Dolan. HBO transmits first programming to 365 subscribers in Wilkes-Barre, PA. Money magazine launched

1974 – People magazine launched

1976 – Ted Turner purchases Major League Baseball’s Atlanta Braves. Turner Broadcasting’s WTCG becomes cable television’s first Superstation as it is beamed via satellite to cable homes across the country

1976 – Video game pioneer Nolan Bushnell sells Atari to Warner Communications for $28 million.

1977 – Turner Communications Group purchases the National Basketball Association’s Atlanta Hawks. Turner wins yachting’s America’s Cup

1978 – Warner Communications acquires cable operator American Television & Communications (ATC)

1979 – Turner Communications Group becomes Turner Broadcasting System, Inc. WTCG is renamed WTBS



1980 – The first 24-hour, all-news network, CNN, is launched with 1.7 million subscribers

1982 – Turner Broadcasting launches CNN Headline News and thwarts a takeover attempt by Westinghouse

1984 – Warner Communications sells most of its stake in Atari off to Jack Tramiel, deposed president of Commodore Computers.

1986 – Time acquires Scott Foresman & Company book publishing unit

1986 – Turner Broadcasting buys MGM library of movies and television shows

1987 – Warner acquires Chappell Music

1988 – TNT cable network launched

1989 – Time Warner Inc. is formed after Time merges with Warner Communications

1989 – Publishing houses Scott Foresman and Little, Brown sold off to Harper Row


1990 – Entertainment Weekly is launched

1991 – The Internet bulletin-board system Quantum Computer Services changes name to America Online. Steve Case is one of the company’s founders

1991 – The Tribune Company receives a 9% stake in AOL after making a $5 million investment in the company

1992 – Gerald Levin takes control of Time Warner after death of Steven J. Ross. New York 1 News launched

1992 – America Online becomes a publicly traded company

1992 – Turner Broadcasting launches Cartoon Network

1993 – Turner Broadcasting System merges with Castle Rock and New Line

1994 – AOL reaches 1 million subscribers

1994 – Turner Classic Movies is launched

1994 – Warner/Chappell Music becomes the world’s largest music publisher after it acquires CPP/Belwin

1994 – In Style magazine is launched

1994 – Edgar Bronfman Jr.’s Seagram company acquires a 14.5% stake in Time Warner

1995 – AOL launches services in Europe. AOL purchases WebCrawler

1995 – Time Warner acquires Houston Industries

1995 – WB network broadcast network is launched

1996 – Telecommunications Act of 1996. Time Warner acquires Turner Broadcasting System

1997 – Time Warner sells American Lawyer magazine to investment bankers Wasserstein Perella

1997 – AOL acquires CompuServe and ICQ

1998 – AOL acquires Netscape

1999 – AOL acquires Spinner, Winamp, SHOUTcast and DMS

1999 – Turner acquires a National Hockey League expansion franchise. The Atlanta Thrashers begin play in 1999

2000 – Present

2000 – AOL acquires MapQuest

2000 – Time Warner makes deal with Tribune Company for Times Mirror magazines that include Golf, Ski, Skiing, Field & Stream, and Yachting

2000 – AOL and Time Warner announce their $183 billion merger. The largest corporate merger in history is finalized in January of 2001. The world’s largest media and entertainment company changes name to AOL Time Warner

2001 – AOL Time Warner acquires the United Kingdom’s top magazine publisher, IPC Media, from Cinven for $1.67 billion.

2002 – AOL Time Warner buys out AT&T’s stake in Time Warner Entertainment. AOL-Time Warner then created its own cable operation while AT&T merged with Comcast.

2003 – Steve Case steps down as AOL Time Warner chairman. Dick Parsons replaces Case. AOL Time Warner reports $54.24 billion quarterly loss. Company changes name back to Time Warner

2004 – Time Warner sells the Atlanta Hawks, Atlanta Thrashers, and Philips Arena to a local investment group

2004 – The Time Warner Center opens

2004 – Time Warner finalizes deal to sell the WEA CD and DVD manufacturing division to Cinram International. The company agrees to sell Warner Music Group (including its record labels Warner Brothers, Atlantic, Elektra and music publishing division Warner Chappell) to private investor group led by Edgar Bronfman, Jr.

2005– America Online Inc. agrees to buy Weblogs Inc., the publisher of 85 freelance online sites about cars, movies, parenting, travel and other subjects, the latest move by the Dulles-based Internet service to increase the size of its audience and profit from ads.


All information from: