Groundswell- No Other but Time Warner

December 3, 2008

GroundswellWhat Is Groundswell?

It’s a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt, or see our reviews.

http://www.forrester.com/Groundswell

So that was just so that you know where I am coming from when I talk about the Groundswell, which is just a wave of Social Media that has hit and is not going to wash away. Time Warner is using the Groundswell in that it is a huge part of the Groundswell already. Time Warner works through websites for a vast amount of its company. Entertainment has jumped on the Groundswell wave with full force, with Time Warner right in the middle of it.

For example:

 I can read about my movies, television shows, and other entertainment on www.moviefone.com

I can read celebrity gossip and news on www.popeater.com

I can access the latest fashion on www.instyle.com

I can search directions for my next trip on www.mapquest.com

Everything that Time Warner does is online as well as in the traditional versions of TV, news, and magazine, etc. Also, Time Warner interacts with its audience through questions and comments features. They provide social networking sites online like www.bebo.com The Groundswell is popular with many Corporations and Companies these days, but when I think about the sites and aspects of the Groundswell; I think of who? No other but Time Warner!


Economy Depresses, Time Warner Restructures

December 2, 2008

“Challenge unlike we have seen before”

 

According to an article by the Financial Express, Time Warner faces challenges because of the recent fall in the economy. It plans to restructure, which will cut approximately 600 jobs.

“Industry conditions have been challenging due to the financial crisis, which has produced sharp decreases in advertising spending. This is expected to continue through most of 2009,” Time Inc Chairman and Chief Executive Ann Moore wrote in a memo on Tuesday to employees that was obtained by Reuters.

She said it was a challenge “unlike any we’ve seen before.”

There has been an increasing decline in advertisement spending in U.S. magazines and newspapers. People would rather read free information online than buy it in print. (Here we are reading and writing blogs as they speak!)

This will affect popular magazines, but they will not be closing any of them at this time. The information is not permanent right now, changes differ from day to day with each decision made. The number of employees cut may be between 300-600. The company is also talking about selling their AOL unit to Yahoo.

The positive aspect of this restructuring will be that they will have more opportunities to focus on their Internet-based publics. The plans are to categorize the 24 magazines and websites into three umbrellas: news, style and entertainment, and lifestyle properties.

Positive for PR majors: “Time Inc also will create an advertising sales and marketing group to handle sales across all of Time’s magazine brands, something Moore said was critical because of the difficult ad sales environment. The unit will be run by Stephanie George, also a Time executive vice president.”

http://www.financialexpress.com/news/time-warner-plans-restructuring-to-axe-600-jobs/378948/2

http://www.timewarner.com/corp/newsroom/pr/0,20812,1008327,00.html