Social Media vs. The Basics

February 23, 2009

PRSSA National Forum Article

I wrote an article for PRSSA Forum, check it out!

I interviewed a Professor at Auburn University, Robert French, and the Founder of Caffiene Communications, Bryan Lemonds.


Groundswell- No Other but Time Warner

December 3, 2008

GroundswellWhat Is Groundswell?

It’s a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt, or see our reviews.

http://www.forrester.com/Groundswell

So that was just so that you know where I am coming from when I talk about the Groundswell, which is just a wave of Social Media that has hit and is not going to wash away. Time Warner is using the Groundswell in that it is a huge part of the Groundswell already. Time Warner works through websites for a vast amount of its company. Entertainment has jumped on the Groundswell wave with full force, with Time Warner right in the middle of it.

For example:

 I can read about my movies, television shows, and other entertainment on www.moviefone.com

I can read celebrity gossip and news on www.popeater.com

I can access the latest fashion on www.instyle.com

I can search directions for my next trip on www.mapquest.com

Everything that Time Warner does is online as well as in the traditional versions of TV, news, and magazine, etc. Also, Time Warner interacts with its audience through questions and comments features. They provide social networking sites online like www.bebo.com The Groundswell is popular with many Corporations and Companies these days, but when I think about the sites and aspects of the Groundswell; I think of who? No other but Time Warner!


Public Relations Model-Time Warner

December 2, 2008

I believe that Time Warner uses the Two Way Symmetric Model of Public Relations. Of the PR Models by Grunig and Hunt, this model is appropriately applied to Time Warner. This model gets feedback with view to changing practices, and it is a dialogue instead of a monologue.

Time Warner uses its websites and print to ask for questions and comments from their audiences. In each of the different divisions and businesses, they ask for feedback in order to better serve those who support Time Warner


Time Warner- Maintaining a Positive Online Presence

November 19, 2008