Groundswell- No Other but Time Warner

December 3, 2008

GroundswellWhat Is Groundswell?

It’s a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt, or see our reviews.

So that was just so that you know where I am coming from when I talk about the Groundswell, which is just a wave of Social Media that has hit and is not going to wash away. Time Warner is using the Groundswell in that it is a huge part of the Groundswell already. Time Warner works through websites for a vast amount of its company. Entertainment has jumped on the Groundswell wave with full force, with Time Warner right in the middle of it.

For example:

 I can read about my movies, television shows, and other entertainment on

I can read celebrity gossip and news on

I can access the latest fashion on

I can search directions for my next trip on

Everything that Time Warner does is online as well as in the traditional versions of TV, news, and magazine, etc. Also, Time Warner interacts with its audience through questions and comments features. They provide social networking sites online like The Groundswell is popular with many Corporations and Companies these days, but when I think about the sites and aspects of the Groundswell; I think of who? No other but Time Warner!


Economy Depresses, Time Warner Restructures

December 2, 2008

“Challenge unlike we have seen before”


According to an article by the Financial Express, Time Warner faces challenges because of the recent fall in the economy. It plans to restructure, which will cut approximately 600 jobs.

“Industry conditions have been challenging due to the financial crisis, which has produced sharp decreases in advertising spending. This is expected to continue through most of 2009,” Time Inc Chairman and Chief Executive Ann Moore wrote in a memo on Tuesday to employees that was obtained by Reuters.

She said it was a challenge “unlike any we’ve seen before.”

There has been an increasing decline in advertisement spending in U.S. magazines and newspapers. People would rather read free information online than buy it in print. (Here we are reading and writing blogs as they speak!)

This will affect popular magazines, but they will not be closing any of them at this time. The information is not permanent right now, changes differ from day to day with each decision made. The number of employees cut may be between 300-600. The company is also talking about selling their AOL unit to Yahoo.

The positive aspect of this restructuring will be that they will have more opportunities to focus on their Internet-based publics. The plans are to categorize the 24 magazines and websites into three umbrellas: news, style and entertainment, and lifestyle properties.

Positive for PR majors: “Time Inc also will create an advertising sales and marketing group to handle sales across all of Time’s magazine brands, something Moore said was critical because of the difficult ad sales environment. The unit will be run by Stephanie George, also a Time executive vice president.”,20812,1008327,00.html

Time Community Warner (Community is their middle name)

December 2, 2008

Community Involvement

There was so much to say on this topic that I just provided the links to this area of I will say that my favorite part of the community involvement area is that Time Warner provides employees with up to five days of paid leave to participate in community volunteer or charity work. What a great way to help out the community in which Time Warner is involved! Also, what a great way to nourish all aspects of their employee’s lives!



Education and the Arts


Employee Engagement


FAQs and Contacts  

Public Relations Model-Time Warner

December 2, 2008

I believe that Time Warner uses the Two Way Symmetric Model of Public Relations. Of the PR Models by Grunig and Hunt, this model is appropriately applied to Time Warner. This model gets feedback with view to changing practices, and it is a dialogue instead of a monologue.

Time Warner uses its websites and print to ask for questions and comments from their audiences. In each of the different divisions and businesses, they ask for feedback in order to better serve those who support Time Warner

Time Warner- Reaching YOU!

December 2, 2008

The target market of Time Warner is everyone, even you! They have so many divisions of the company in the online and entertainment industry that they have things to offer everyone. From People magazine to to Tom and Jerry Tales video games, there are aspects of information, entertainment, and connection for all types and ages of people. Just take a trip to their website, to find what interests you.

Achieve Your Goals: Careers within Time Warner

December 2, 2008

With 86,000 employees, there has to be a spot for me, right? When looking for jobs on the Time Warner website, there are different categories. You can search by Industry, Interest, Division, and/or Location. They actually have a PR/Advertising section in the Interest option, and this is what I searched. I found 22 listings for Advertising/Public Relations, ranging in different locations and interests. Interests include PR, Marketing, Promotions, Advertising, Publicity, Sales, and Graphic Design. Locations include New York, NY, Atlanta, GA, Austin, TX, Burbank, CA, and London, UK.


To find jobs on click on careers and follow the directions based on your interests. Check out the “Submit your Resume” feature too- You never know, your next job could be waiting!

Time Warner makes it easy to find jobs tailored to you. They also have wonderful employee benefits and opportunities, for example: Child Care opportunities, Health and Wellness opportunities, and their Employee First Philosophy. Time Warner makes it clear that they value their employees and the work and personal lives of those employees. Within the “Working with Us” feature, you can read stories of current employees and their positive experiences working in the different divisions of Time Warner.


Here is an example of a job listing on the Careers section of the web site:


Job Title

Corporate Communications & New Media Coordinator


Turner Broadcasting


Cable/Broadcast Television Networks
Online Content/Services


United States – Georgia – Atlanta

Requisition #



Full Time

Posting Job Description

Qualifications: Qualifications:

A four-year college degree in Journalism, English, Web Development or the equivalent. Minimum two – four years in online environment. Skilled in the use of Adobe Photoshop and/or Illustrator. Deep knowledge of the Web and HTML. Excellent written and verbal communication skills. Demonstrated experiences as part of a high-functioning team.
Knowledge of Flash, SharePoint, multimedia editing. Knowledge of AP Style editing and client service experience a plus.
Duties: Essential Job Functions:
The corporate communications and new media coordinator will help update and maintain corporate online properties. This will entail working with company groups, departments and networks to solicit stories, gather assets, edit communications, format messages for online distribution, schedule promotions and design/edit artwork for online and print as necessary. Additionally the position involves compiling, editing, formatting and distributing daily news digests for online and email distribution, along with a variety of administrative tasks.
Job Requirements:
This position requires a can-do, client-focused mentality; creativity and a broad curiosity; Web savvy and solid graphic design skills; the ability to be flexible, to multi-task and meet tight deadlines; and a facility for working both independently and in a team setting. This person should be proactive in keeping abreast of industry developments and company news; and should not only operate comfortably in the current Web environment, but be forward-thinking and focused on where the field is going.
Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers.


Extra, Extra: Time Warner Newsroom

December 2, 2008

The Newsroom feature of the Time Warner website is an incredible tool. Features of the Newsroom found on the website are listed below. Every Press Release is on the website and is available for viewing and printing. There are also media contacts from different areas of the company, which is helpful when looking for information about the different aspects of Time Warner. A feature that was particularly helpful to me was the logo files. This allowed me to have official logos for my presentation on Time Warner. Another great feature is the RSS feed possibility; this lets you receive the newest press releases as they are sent out.

Press Releases

-start date, end date, company, key words



-investor relations

-corporate governance


-about us


Contacts and Resources


-Time Inc


-Time Warner Cable

-Home Box Office

-Turner Broadcasting System

-Warner Bros. Entertainment


Media and Identity Materials

-Electronic Press Kit

-Company B-Roll Package

-Coporate Identity Guidelines (English and Chinese)

-Professional Video Materials

-Logo Files

-Usage Files


RSS feed

Subscribe to the RSS feed of Time Warner Press Releases